There are mainly 3 reasons that your small business must have a logo.

1. The internet logo design is more affordable and cheaper than it ever has been. There are dozens of companies that will design quality logos for your small business for under $100. You might even know someone that does logo design that would be willing to design a logo for your small business for even less. Don't let high costs be an excuse for not having a logo. The return you will get from having a logo over the long run will far exceed the cost to create it.

2. Many small business owners don't want to settle for anything less than the perfect logo design for their business. Almost every logo goes through revisions over time and this is all part of the process. Get a logo that is professionally designed and represents your company well and start using it. As time goes on and your business grows, you can have your logo further revised to fit your business better.

3. Just about every business starts small. Microsoft started with just one person: Bill Gates. McDonald's started with one restaurant. Many of the companies you recognize today started small and could have used the excuse that they didn't need a logo but what would McDonald's be without the golden arches? What would Nike be without the swoosh? As stated before, you can always revise your logo as time goes on, but at least start with something.